Australian Lottery Corporation Appoints Departing Allwyn Executive as New CEO and Managing Director
In the dynamic world of gaming and gambling, two influential figures are making their mark. On one hand, we have Lucas Dunn, an experienced iGaming content writer who is dedicated to empowering players to make informed choices. His work focuses on dissecting game and casino reviews, industry news, blogs, and guides, all based on proven data and tested insights.
Dunn's background is unique. Before venturing into the iGaming sector, he was an artist, a field that requires a keen eye for detail and a creative mindset. His psychology degree, too, has proven invaluable, as he advocates for responsible play in the iGaming industry and focuses on educating readers on the best gambling approaches. With over 8 years of experience in this field, Dunn has established himself as a reliable source for those seeking to navigate the complex iGaming landscape.
On the other hand, we have Wayne Pickup, a seasoned executive in the lottery and gambling industry. With over 25 years of experience, Pickup has held leadership roles in various parts of the world, including CEO positions at Lotto New Zealand and Allwyn North America. His tenure at Allwyn North America will come to an end on November 14, 2025, but he will not be far from the industry.
Pickup is set to take up the top executive role at Australia’s Lottery Corporation (TLC) on November 24, 2025. He will be succeeding Sue van der Merwe, who is retiring after a 35-year career in lotteries. Pickup's extensive experience, combined with his expertise in technology, product management, and game management, makes him a well-rounded leader for a major national lottery entity. His transition from Allwyn North America to TLC reflects his significant role in the global gambling and lottery sector.
As we look to the future, both Dunn and Pickup continue to shape the gaming and gambling industries in their respective ways. Dunn, with his focus on iGaming, empowers players to make informed decisions, while Pickup, in his new role, will lead TLC, one of the most prominent lottery corporations in Australia. Their contributions underscore the importance of informed decision-making and effective leadership in the ever-evolving world of gaming and gambling.
[1] Source: Lottery News (link) [2] Source: Allwyn North America (link) [4] Source: Australia's Lottery Corporation (link)
- In the realm of online casinos, Lucas Dunn, a seasoned iGaming content writer, is making strides, educating players on game and casino reviews, industry news, and responsible gambling approaches.
- Known for his insightful dissection of iGaming trends and data, Dunn, formerly an artist and psychology graduate, has amassed over 8 years of experience and established himself as a trusted authority in the digital gambling landscape.
- Simultaneously, gambling industry veteran Wayne Pickup is transitioning from his CEO role at Allwyn North America to lead the Australia’s Lottery Corporation (TLC) come November 24, 2025.
- With his vast experience, expertise in technology, product management, and game management, Pickup is poised to motor TLC as one of the leading lottery corporations in Australia.
- Amidst the gambling trends, these two individuals have left a significant impact on the dynamic world of gaming and gambling, with Dunn focusing on iGaming and Pickup leading traditional lottery systems.
- As the casino-and-gambling sector expands, the influential roles of personalities like Dunn and Pickup illustrate the growing importance of informed decision-making and effective leadership, shaping the market with their casino-games, high-stakes strategies, lotteries, and slot machines.
