Business magnate Mukesh Ambani takes up the role of Regional Director for 7777 Gaming's African expansion endeavor
In a strategic move to navigate new markets, 7777 Gaming has appointed Ambani Netshishivhe as their Regional Director for Africa. This appointment, announced exclusively to iGaming AFRIKA, is part of 7777 Gaming's efforts to break boundaries and explore new possibilities.
Ambani Netshishivhe's extensive experience and expertise make him well-positioned to unlock new opportunities in the African gaming landscape. Under his leadership, 7777 Gaming is strategically expanding its footprint in the continent.
The company's strategic expansion plan in Africa includes a focus on regional leadership, payment innovation, technology and product adaptation, and building partnerships. Ambani Netshishivhe's appointment in 2025 marks a major step toward localized management and targeted growth initiatives specific to African markets.
7777 Gaming is capitalizing on the growing adoption of cryptocurrency payments in Africa, which offer faster transactions, lower fees, and a better user experience. This aligns with broader trends where crypto and stablecoins are expected to play a major role in Africa’s gaming payments ecosystem over the next decade.
In terms of technology and product adaptation, 7777 Gaming is known globally for producing next-generation, narrative-rich games with advanced mechanics. These games, adapted to local preferences and regulations, will likely be part of the African market offering.
The company also plans to establish trusted local partnerships in Africa, similar to their approach in other regulated markets worldwide. This partnership strategy is aimed at collaborating with regional operators and complying with regulatory frameworks.
7777 Gaming has already thrived in highly regulated markets worldwide and has established a reputation for developing and distributing cutting-edge gaming and entertainment solutions. Recent partnerships include collaborations with Relum and a strategic iLottery content deal with Scientific Games.
Ambani Netshishivhe looks forward to meeting operators, aggregators, and platform providers at the upcoming SBC event in Lisbon, Portugal, scheduled for next month. He expressed enthusiasm about joining 7777 Gaming and working towards the company's mission of innovation and growth.
With 7777 gaming now live at Palms Bet in Kenya, the company is poised to make a significant impact in the African gaming industry. The strategic expansion plan under Ambani Netshishivhe’s leadership promises to bring a fresh perspective and innovative solutions to the African gaming market.
- Ambani Netshishivhe's appointment in 2025 was a major step for 7777 Gaming in their plans to build partnerships within the African gaming industry.
- As part of their strategic expansion plan, 7777 Gaming is focusing on partnerships with regional operators and complying with regulatory frameworks within Africa.
- In terms of regulatory compliance, 7777 Gaming's approach is similar in Africa as they have already established successful partnerships in other global, regulated markets.
